When I’m not writing an essay or story myself, I relish helping others craft and tell their stories.
Edit, research and write SEO gear reviews and round-ups for industry-leading outdoor gear review site, Switchback Travel. Focusing on backpacking, hiking, camping, running, skiing, and climbing.
Contributing Climb Editor, the REI Blog
Recruited and managed freelance writers and athletes to assign and produce rock climbing stories with a focus on diversifying voices and representation. I also wrote stories myself. A few examples:
What I Learned from Climbing While Pregnant by Beth Rodden
What I Learned from Climbing While Pregnant by Colleen Stinchcombe
How To Pull Off A Solo Climbing Road Trip by Paulina Dao
What a Changing Climate Means for Climbers on Rainier by Hilary Oliver
As the blog editor for Outdoor Research, I built a magazine-style online publication that grabs readers’ attention, tells funny and heartfelt stories and also sustains OR’s status as go-to outdoor gear brand through SEO-focused content.
I work edclosely with world-class athletes, freelance writers and adventure photographers to craft stories, and collaborate with the OR design and social media team to produce swipeable, clickable stories tailored specifically for Instagram. A few examples:
Escaladora: When A Climb Is A Prayer by Hilary Oliver
Climbing’s Growing Problem: The Mentorship Gap by Shelma Jun
Natural Foods Merchandiser
As Health & Beauty editor for the premier natural product trade publication, I managed a magazine section, assigning, editing and writing stories about news and trends affecting the natural beauty and food world.