For HOKA, I create seasonal campaigns, working with the Global Creative team to take them from the concepting phase through the finish line.

Interviewing HOKA‘s founders, I wrote the upstart company’s origin story, building copy for both the Trail Running Guide and Road Running Guide.

I’ve also written HOKA marketing emails, including the 2025 Black Friday campaign.

Working closely with designers and product managers, I craft ahead-of-the-curve catalog content.

As a staff editor, I researched, wrote and edited SEO gear reviews and round-ups for industry-leading outdoor gear review site, Switchback Travel. (2022-2023)

As Climb Editor (2018-2019) I assigned, edited and wrote articles for the REI blog, covering the rock climbing beat from breaking news to gear reviews. (2018-2019)

As blog editor for Outdoor Research, I built a magazine-style features, SEO-focused content and social media stories, working closely with world-class athletes, product designers and freelance creatives. (2013-2021)